Wednesday, November 19, 2008

From the folks who brought you the moonwalking bear

dothetest.co.uk has come up with another cycling awareness test, or rather tests. Here's my favorite:



The other two can be seen here:

http://www.youtube.com/watch?v=ubNF9QNEQLA

http://www.youtube.com/watch?v=2cd63P54PaI

These were all produced by Transport for London, a government organization that handles London's transportation issues from subways to congestion and penalty charges (which I assume are the equivalent of traffic tickets) to cycling awareness. The website is extremely easy to use, not like our government websites that look as though they were designed by 1994. And cycling takes a very prominent role on their agenda. They plan to have a hire cycle network (similar to Paris) in place by 2010. That alone makes me want to go to London.

How can we get Memphis (or MATA) to care about us this much?

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